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Urban Press
Case Study
Branding Stragey
Project Overview
Merbi was approached by Urban Press, a budding business in the heart of the city, aiming to establish itself as a distinctive brand in the competitive café and bistro market. Urban Press's vision was to create a unique, inviting space where quality meets sophistication in every aspect - from the interior ambiance to the products served. Merbi was entrusted with the challenge of building the Urban Press brand from the ground up - this included creating the brand identity, designing the storefront, developing a website and mobile app, designing product packaging, handling social media marketing, conducting photography and videography, creating the menu design, and providing complete consulting for item pricing, product selection, and branding strategies.
Challenges Faced
Navigating through the competitive landscape, Urban Press confronted a multitude of challenges that tested its resolve to establish a distinctive presence. The journey began with the formidable task of carving out a unique brand identity that resonates deeply with a diverse clientele. With the digital age in full swing, the need for a robust online presence through a seamless and engaging website and mobile app was paramount. Each of these challenges was a stepping stone towards creating the cohesive and resonant brand experience that Urban Press envisioned.
Challenges
Creating a distinctive brand identity that resonates with the target audience, amidst a sea of competitors.
Establishing a robust online presence through a website and mobile app to cater to the digitally-savvy generation.
Designing visually appealing and functional product packaging, and creating compelling content for effective social media marketing.
Crafting a unique and inviting interior that reflects the brand's ethos and attracts customers.
Developing a menu that stands out and determining competitive yet profitable pricing for the offerings.
2.5x
More Sales
50+
Menu Items
73%
Customer Retainment
8
Marketing CampaignsSolutions Provided
Solutions
- Developed a unique brand logo and identity that perfectly encapsulates the essence of Urban Press.
- Designed the storefront and complete interior, ensuring every element aligns with the brand's sophisticated and quality-centric ethos.
- Developed an intuitive, visually appealing website and mobile app, facilitating easy navigation and an engaging user experience.
- Integrated e-commerce capabilities to enable online orders, reservations, and customer interactions.
- Designed aesthetically pleasing and functional product packaging, enhancing the unboxing experience and brand recall.
- Crafted a strategic social media marketing plan, creating engaging content, and managing campaigns to increase brand visibility and customer engagement.
Conducted professional photoshoots and videography to create high-quality visual content for the website, app, and social media platforms.
- Curated a unique menu, aligning with the brand's identity and customer preferences.
- Provided consulting on item pricing and product selection, ensuring profitability while maintaining the brand's premium positioning.
- Developed branding strategies that resonate with the target audience, establishing a strong brand presence.